LAUNCH Usine de tanger - Dacia Lodgy

As Webmarketing Project Manager, I had the privilege of overseeing an extraordinary experience that enabled Bilal to build his own Dacia Lodgy to mark the opening of Renault's Tangier plant. This unique experience was immortalized in a video conceived and produced by Share Conseil. My role in the strategic management of this project helped to create a memorable experience for Bilal, while reinforcing Dacia's image as a brand committed to its customers.

Context:
The opening of Renault's Tangier plant was the perfect opportunity for Dacia to highlight its commitment to its customers. We designed an exceptional experience allowing Bilal to actively participate in the manufacture of his own Dacia Lodgy directly in this brand new plant. The aim was to create a memorable experience for a loyal customer, while demonstrating the brand's commitment to quality and personalization.

My role as Webmarketing Project Manager :
As Project Director, I played a central role in all phases of this unique project. I worked closely with the Share Conseil team to conceptualize the video that would document this extraordinary experience. My role was to ensure that the video told Bilal's story in a captivating way, from the selection of components for his Dacia Lodgy to his participation in the production line.

I coordinated the logistical aspects of the experience, making sure that everything was ready for Bilal to take part in building his dream car. I also ensured that the video was professionally produced to capture every memorable moment.

Results:
Bilal's personalized Dacia Lodgy manufacturing experience was a great success. Not only did Bilal enjoy an unforgettable experience in helping to build his own car, but the video documenting the experience also generated strong online engagement. It demonstrated Dacia's commitment to its customers and to creating unique experiences.

In conclusion, as Webmarketing Project Manager, I directed the creation of the video that immortalized this exceptional experience for Bilal at Renault's Tangier plant. My role was essential in ensuring that this memorable experience was documented in a captivating and professional manner, reinforcing Dacia's image as a brand dedicated to its customers.

• Category : Branding / Campagne
• Client : Dacia
• Date : 20 octobre 2014
• Agence : Share Conseil
• Addresse : www.dacia.ma