Unbox Your Smile - Samsung Galaxy S8

As Project Director, I oversaw the creation of an engaging game platform called "Unbox Your Smile" to accompany the launch of the Samsung Galaxy S8. This initiative aimed to engage web users by offering them the chance to take part in an interactive online game, with the chance to win a phone. My central role in managing this project helped create a memorable experience to promote the launch of the Samsung Galaxy S8.

Context:
The launch of a new high-end smartphone like the Samsung Galaxy S8 required an innovative approach to engage the online audience. We created the "Unbox Your Smile" platform to stage an engaging virtual experience. Internet users were invited to take part in an interactive game that gave them the opportunity to win a phone, while discovering the Galaxy S8's features and functionalities.

My role as Project Director :
As Project Director, I played a central role in all phases of this project. I collaborated with web development teams to design and implement the "Unbox Your Smile" platform. My aim was to create an immersive online gaming experience accessible to a wide audience.

I oversaw the design of the game, including the creation of an exciting virtual line that participants had to follow to win. I also coordinated the data collection and participant management aspects to ensure the smooth running of the game. In addition, I worked with the communications teams to promote the platform before and during the Galaxy S8 launch.

Results:
The "Unbox Your Smile" platform was a resounding success. It attracted a large number of enthusiastic participants who explored the features of the Galaxy S8 while having fun with the online game. The initiative strengthened Samsung's online engagement and generated positive buzz around the Galaxy S8 launch.

In conclusion, as Project Director, I led the successful creation of the "Unbox Your Smile" platform for the launch of the Samsung Galaxy S8. My role was central to ensuring that this online gaming experience was engaging, interactive and effective in promoting Samsung's flagship product.

• Category : Branding / Campagne / Development / Wed Design
• Client : Samsung
• Date : 29 mars 2017
• Agence : Shareconseil
• Addresse : www.samsung.ma