Evening Gatsby The Magnificent – Magnum

Context:

The Magnum "Gatsby The Magnificent" evening was an exciting project that I had the privilege of leading as Project Director. Magnum, recently acquired by Unilever, wanted to celebrate this event in an unforgettable way. Inspired by the 1920s era and the iconic film "Gatsby The Magnificent", the evening promised glamour, elegance and modernity.

Responsibilities and Achievements :

- Experience Design :As Project Director, my first responsibility was to design a captivating experience for guests. I worked closely with the Magnum team to create a concept that combined the retro ambience of the 1920s with modern, innovative elements.

- Team management : I led a dedicated team of designers, technicians and event planners. My mission was to coordinate everyone's efforts to ensure the success of the event.

- Hologram integration : We integrated two dazzling holograms to surprise and amaze guests. My role was to supervise their installation and make sure they worked perfectly to create a magical experience.

- Memorable Bullet Time : The Bullet Time installation was one of our star attractions. I ensured that this key element was operational, allowing guests to create memorable videos inspired by "Gatsby The Magnificent".

- Logistics coordination: I managed all the logistical aspects of the event, from booking the venue to making agreements with suppliers. My role was to ensure that every detail contributed to the unique atmosphere of the evening.

Results:

Thanks to meticulous design, efficient team coordination and innovative technological elements, the Magnum "Gatsby The Magnificent" evening was a resounding success. Guests were transported back to the 1920s, while enjoying fascinating modern experiences. The Bullet Time videos circulated extensively on social media, increasing Magnum's visibility.

Conclusion :

As Project Director, I had the privilege of guiding the realization of a memorable evening for Magnum during its takeover by Unilever. This experience illustrated my ability to conceive, direct and coordinate grandiose events that leave a lasting impression. My leadership role was essential to the success of this unique evening.

• Category : Development / Phygital
• Client : Magnum (Unilever)
• Date : 11 avril 2019
• Agence : Shareconseil
• Addresse : https://www.facebook.com/MagnumMaroc/