Game Search Megane

As Project Manager, I oversaw the creation and implementation of the captivating "Search Megane" game at Auto Expo 2014 on behalf of Renault. This innovative game was designed to engage visitors and car enthusiasts by challenging them to find the star of the show, the new Megane NBI, which had mysteriously disappeared a few days before the event. My role in the strategic management of this project was to create a memorable interactive experience and effectively communicate the launch of the Megane NBI.

Context:
As part of Auto Expo 2014, we developed the "Search Megane" game to add an interactive and intriguing dimension to the event. The aim was to arouse visitors' interest and excitement by creating a mystery around the disappearance of the new Megane NBI. Participants were invited to play detective and solve the enigma to find the car in time for its official unveiling.

My role as Project Manager :
As Project Director, I played a key role in all stages of the "Search Megane" project. I collaborated with development teams to create an interactive and engaging game experience. My role was to oversee the design of clues, puzzles and visuals to ensure they were consistent with the Renault brand and the Megane NBI.

I led the planning and implementation of the game, ensuring that participants had a fluid and immersive experience. I also coordinated communications efforts to promote the game before and during the show, using online and offline channels to attract the attention of the target audience.

Results:
The "Search Megane" game was a great success at Auto Expo 2014. By creating intrigue and engaging visitors in new ways, we succeeded in generating a positive buzz around the new Megane NBI. The game attracted many enthusiastic participants who took part in the investigation to find the missing car, creating an interactive and memorable experience.

In conclusion, as Project Manager, I led the successful creation and implementation of the "Search Megane" game for Renault's 2014 Auto Expo. My role was central to designing an intriguing interactive experience that not only engaged participants, but also succeeded in effectively communicating the launch of the Megane NBI, while reinforcing the brand's presence at the event.

• Category : Campagne / Development / Wed Design
• Client : Renault
• Date : 9 octobre 2014
• Agence : Pyxicom
• Addresse : www.renault.ma