Promotional Campaign "Sand’HERO " Dacia

As Project Manager, I oversaw the creation of a t-shirt personalization platform for the Sand'HERO project by Dacia, a Renault subsidiary. This platform was designed to enable web users to order a personalized t-shirt by choosing motifs and texts to their liking. My central role in managing this project helped create an attractive online personalization experience for customers.

Context:
As part of the launch of the Dacia Sand'HERO, we wanted to create a unique experience for customers. We developed an online platform, called Sand'HERO, which allowed web users to personalize their own t-shirt by choosing from a variety of designs and texts. The aim was to offer a fun and interactive personalization experience, while strengthening the promotion of this model.

My role as Project Director :
As Project Manager, I played a central role in all stages of this t-shirt personalization project. I collaborated with web development teams to design and implement the Sand'HERO platform. My goal was to create a user-friendly interface that would enable customers to easily personalize their t-shirts.

I oversaw the creation of the pattern and text library, making sure it offered enough variety to suit customer preferences. I also ensured that the ordering process was seamless and secure, integrating online payment options.

To promote the platform, I worked with the communications teams to design an online marketing strategy, highlighting the personalization possibilities offered by Sand'HERO. Social networks and other channels were used to attract potential customers.

Results:
The Sand'HERO t-shirt personalization platform was a major success. Customers were delighted to be able to create their own unique t-shirt by choosing designs and text to their liking. The experience strengthened online engagement with the Dacia brand and helped promote the Dacia Sand'HERO in innovative ways.

In conclusion, as Project Director, I led the successful creation of the Sand'HERO t-shirt personalization platform for Dacia. My role was central to ensuring that this online personalization experience was attractive, user-friendly and engaging for customers, reinforcing the promotion of the Dacia Sand'HERO in a creative way.

• Category : Production 3D
• Client : Dacia
• Date : 11 mars 2016
• Agence : Shareconseil
• Addresse : www.dacia.ma