Campagne Sandero Style

As Webmarketing Project Manager, I had the privilege of leading a strategic initiative to revitalize the perception of the Dacia brand and target a younger audience with the "Sandero Style" campaign. This project was implemented to accompany the launch of the Sandero Phase II, showcasing street art and engaging the online community through a dynamic competition. My central role in directing and managing this project helped create a significant impact.

Context:
Faced with the challenge of modernizing the brand's image and targeting a younger audience for the Sandero Phase II, we developed an innovative campaign based on street art. The aim was to refresh the traditional perception of Dacia and generate greater consumer interest by highlighting urban creativity. The campaign centered on a captivating competition that took place at the old abattoirs in Casablanca, providing an exceptional platform to promote the new Sandero and its modern aesthetic.

My role as Webmarketing Project Manager:
As Project Director, I played a central role throughout the process. I collaborated with creative and marketing teams to conceptualize and refine the "Sandero Style" campaign. I ensured that the street art concept was consistently integrated into all aspects of the campaign, from visual design to online communication.

I led the planning and implementation of the competition event at the old abattoirs in Casablanca, ensuring that every detail was taken into account to deliver an immersive experience for participants and spectators alike. I also oversaw the online promotion strategy via Facebook, ensuring that the content was attractive and engaging for the target audience.

Results:
The "Sandero Style" campaign was a resounding success. Thanks to our street art approach and the unique competition event, we succeeded in attracting the attention of a new generation of consumers. Active participation on social networks boosted the visibility of the Sandero Phase II and helped enhance Dacia's brand image as a modern, trendy choice.

In conclusion, this experience has demonstrated my ability to lead strategic projects, transform brand perception and effectively reach a younger target audience through a creative and engagement-driven approach.

• Category : Branding / Campagne
• Client : Dacia
• Date : 10 mai 2013
• Agence : Shareconseil
• Addresse : www.dacia.ma