Web and mobile platform for Salon Auto Expo 2014 – Renault

As Webmarketing Project Manager, I led the design and implementation of an innovative web and mobile platform to accompany the Auto Expo 2014 show on behalf of Renault. This initiative aimed to offer a 360-degree immersive experience enabling virtual visitors to discover the show and familiarize themselves with the car models on display. My central role in the management and execution of this project resulted in the creation of an engaging and interactive online experience for car enthusiasts.

Context:
In response to the need to provide a virtual experience for visitors who couldn't physically attend Auto Expo 2014, we designed an innovative web and mobile platform. The aim was to enable users to take a 360-degree tour of the show, discover Renault models in detail and feel the show's atmosphere, even from a distance.

My role as Webmarketing Project Manager at Pyxicom :
As Project Director, I played a central role in all phases of this ambitious project. I worked closely with web and mobile development teams to translate the concept into a functional, user-friendly platform. I ensured that the user experience was intuitive and engaging, while guaranteeing a faithful representation of the car models presented.

I led the strategic planning and organization of content collection, including images and vehicle information. I oversaw the creation of 360-degree tours, ensuring that every detail was taken into account to offer users a realistic immersion. In addition, I coordinated communications efforts to promote the platform and maximize its visibility among the online automotive community.

Results:
The web and mobile platform for Auto Expo 2014 was a resounding success. Thanks to our innovative approach and the immersive experience we offered, car enthusiasts were able to discover the show as if they were physically there. The platform generated strong online engagement, with numerous virtual tours and interactions with Renault models.

In conclusion, as Webmarketing Project Manager, I led the successful design and implementation of the web and mobile platform for Renault's 2014 Auto Expo. My role was crucial in all phases of the project, from planning to promotion, ensuring that the virtual experience was immersive, informative and engaging for car enthusiasts.

• Category : Branding / Development
• Client : Renault
• Date : 3 mai 2014
• Agence : Pyxicom
• Addresse : www.renault.ma