Bayer Hydralin Quotidien

As Project Director, I directed the creation of 3 motion design capsules to accompany the launch of the new Hydralin Quotidien intimate gel format. These vignettes featured a main character and illustrated the use of the product in a creative and engaging way.

Context:
Launching a new product format is an important step for a brand. To help Hydralin promote its new Hydralin Quotidien intimate gel format, we created motion design capsules to explain its use in a visual and memorable way.

Achievements:

- Creative Design: I collaborated with a team of creatives to conceive the concept for the motion design vignettes. We defined the main character and scenarios that would showcase the product's use in a clear and compelling way.

- Capsule production: I oversaw the production of the motion design capsules, working with animators and designers to create attractive, dynamic animations. We made sure that the visuals perfectly matched the Hydralin brand image.

- Narration and Voice-Off: I also managed the recording of narration and voice-over for each capsule, ensuring that the message was clear and well expressed.

- Launch and Promotion: Once the capsules were complete, I collaborated with the marketing team to plan their launch and promotion on social media and other online channels.

Results:

The motion design capsules were well received by the public. They showcased the new Hydralin Quotidien intimate gel format in a captivating way, and helped generate consumer interest.

Conclusion :

As Project Director, I successfully led the creation of motion design capsules for the launch of the new Hydralin Quotidien format. This project presented the product in a creative and engaging way, highlighting its benefits visually. It's an example of my ability to manage visual marketing projects to promote products effectively.

• Category : Campagne
• Client : Hydralin
• Date : 27 mars 2018
• Agence : Shareconseil
• Addresse : https://www.hydralin.ma/fr/