EMOB Phygital Event – Formula E Marrakech

As Project Director, I oversaw the implementation of Shareconseil's phygital technologies at the 2nd Formula E Championship in Marrakech, showcasing an electric motorcycle model from the manufacturer EMOB. Our aim was to create an immersive and fun technological experience for visitors to the event.

Context:
Formula E is an electric car racing series that represents the future of sustainable mobility. EMOB, a manufacturer of electric motorcycles, wanted to take advantage of this event to showcase its products in an innovative way. We therefore designed a technology trail for visitors.

Achievements:

- Installing a 180° Bullet Time : We set up a 180° Bullet Time system to allow visitors to take spectacular photos and videos with EMOB's electric motorcycle model. This visual installation was a real eye-catcher, creating lasting memories for the participants.

- Technological Fun Path : To accompany the event, we set up a fun technology trail. It included a check-in system at the entrance, a "shake it, get it" system to unlock exclusive content, and a social wall where visitors could instantly retrieve their videos and share them on social media.

- Logistics coordination: I managed the logistical coordination of the event, making sure that all the technologies worked properly and that the visitor experience was seamless.

- Online promotion : We used social media and other online channels to promote the event and attract visitors.

Results:

The phygital experience we created for Formula E - EMOB was a success. Visitors enjoyed interacting with the innovative technologies and shared their experiences on social media, increasing the visibility of the EMOB brand.

Conclusion :

As Project Director, I successfully led the implementation of an immersive and fun technological experience at the Formula E in Marrakech, showcasing EMOB's electric motorcycles. This project demonstrated my ability to design and coordinate innovative technological experiences to promote products at major events.

• Category : Branding / Development
• Client : EMOB
• Date : 5 janvier 2019
• Agence : Shareconseil
• Addresse : https://www.facebook.com/EMOBmaroc