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As Webmarketing Project Manager, I played a key role in the design and implementation of an innovative campaign, "Dacia Tuning", in response to growing demand from Internet users. This initiative was implemented during the month of Ramadan 2014 to offer Dacia fans an interactive and personalized experience through a Facebook game centered on car tuning. My role in the strategic management of this project helped strengthen the online community's engagement with the brand.

Context:
Faced with growing demand from Internet users and in the context of the month of Ramadan, we came up with a unique campaign that would enable car customization enthusiasts to connect more closely with the Dacia brand. The concept was to create a Facebook game where participants could virtually customize Dacia vehicles using body kits and stickers, offering a fun and engaging virtual tuning experience.

My role as a Webmarketing Project Manager :
As Project Director, I was the driving force behind this creative initiative from start to finish. I collaborated with development and design teams to bring the Dacia Tuning game concept to life. My role was to ensure that the game was user-friendly and engaging, while faithfully reflecting the aesthetics and identity of the Dacia brand.

I led the planning and implementation of the campaign, ensuring that the game was ready to launch during the month of Ramadan to maximize community engagement. I also worked closely with the communications teams to develop an effective promotional strategy, ensuring that the game reached as many fans as possible.

Results:
The "Dacia Tuning" campaign was a great success with the online community. The game captured the attention of tuning and car customization enthusiasts, generating active engagement on Dacia's Facebook page. The campaign strengthened the ties between the brand and its fans, offering a fun, interactive experience that aligned perfectly with the spirit of the month of Ramadan.

In conclusion, as Project Director, I led the creation and successful implementation of the "Dacia Tuning" campaign, which enabled the brand to connect with its online community in an innovative and engaging way. My role was to coordinate all facets of the project, from game design to promotion, ensuring that the experience was positive and memorable for participants.

• Category : Development / Wed Design
• Client : Dacia
• Date : 15 mars 2014
• Agence : Pyxicom
• Address : www.dacia.ma