Digital Fertilizer Comparator – Phygital OCP

As Project Manager, I supervised the development and installation of a digital fertilizer comparison screen for a corporate exhibition of the OCP group. The aim of this interactive screen was to enable visitors to compare the characteristics of fertilizer tubes in a fun way, and to select up to 4 different tubes for comparison.

Context:
OCP Group is one of the world's leading players in the fertilizer industry. For a corporate exhibition, they wanted to present their products in an innovative way, allowing visitors to explore and compare the characteristics of various types of fertilizer.

Achievements:

- Interactive Screen Design : I led the design of the digital fertilizer comparator screen in collaboration with a team of user experience designers. We created a user-friendly interactive interface that allowed visitors to navigate easily through the fertilizer tubes.

- Technical Development : We developed the software and the screen interface to enable fertilizer tubes to be selected and their characteristics compared. The screen was capable of handling up to 4 different tubes for comparison.

- Installation and Integration : I coordinated the installation of the interactive screen as part of OCP Group's corporate exhibition. We made sure that the screen worked properly and was easily accessible for visitors.

- Staff training : We also provided training for exhibition staff so that they could explain to visitors how to use the fertilizer comparator screen effectively.

Results:

The digital fertilizer comparison display was a hit at OCP Group's corporate exhibition. Visitors enjoyed the playful interaction with product characteristics and were able to compare fertilizer tubes in an informative way. This reinforced understanding of OCP Group's products and aroused visitors' interest.

Conclusion :

As Project Manager, I successfully led the creation and installation of a digital fertilizer comparison screen for the OCP Group at a corporate exhibition. This project demonstrated my ability to design interactive experiences to promote products in an innovative and informative way.

• Category : Development / Phygital
• Client : OCP
• Date : 5 avril 2019
• Agence : Shareconseil
• Addresse : https://www.ocpgroup.ma/