Love Is In The Air - Renault Clio

As Project Manager, I successfully managed the “Clio Love Is In The Air” for Renault at the launch of the new Clio. Our challenge was to hoist an entire vehicle onto the Casablanca unipole sign, a breathtaking achievement that was immortalized in one of our videos.

Context:
The launch of a new vehicle model is a special opportunity to create a memorable advertisement. For the launch of the new Renault Clio, we decided to take on an audacious challenge: to completely elevate a car atop an iconic Casablanca unipole sign. This ambitious achievement had to be captured in a way that was both spectacular and inspiring.

Achievements:

- Planning and Logistics: I coordinated the detailed planning of the project, including the complex logistics involved in hoisting the car to the top of the unipole panel. Safety was our top priority, and we worked closely with experts to ensure safe implementation.

- Video Production: I oversaw the production of the video that documented this impressive challenge. We worked with an experienced film crew to capture every moment, from the preparations to the raising of the Clio, using special angles and techniques to create a breathtaking video.

- Promotion and Broadcast: After the video was produced, I collaborated with the marketing team to plan the promotion and broadcast of the video on online platforms and television, maximizing its impact.

Results:

The "Clio Love Is In The Air" project was a resounding success. The video of the Clio rising to the top of the unipole sign went viral and generated a great deal of attention for the launch of the new Renault Clio. This daring achievement demonstrated the innovation and creativity of the Renault brand.

Conclusion :

As Project Manager, I had the opportunity to lead an exceptional project for Renault, demonstrating the brand's ability to take on bold challenges and create memorable ads. "Clio Love Is In The Air" is an example of my ability to manage ambitious projects and bring them to fruition to achieve the brand's objectives.

• Category : Campagne
• Client : Renault
• Date : 27 mars 2012
• Agence : Shareconseil
• Addresse : www.renault.ma