C-LIFE - Renault

As Project Director, I led the design and production of the C-life application for the launch of Renault's New Captur. This innovative application enabled one of its participants to live a unique experience: a road trip full of adventures at the wheel of the New Captur, during which he met the guest star, Momo from Hit Radio. The trip was documented on video and quickly went viral. My central role in managing this project helped create an interactive and viral experience to promote the New Captur.

Context:
The launch of a new car model, such as the New Captur, requires an innovative approach to engaging the public. With this in mind, we developed the C-life app to offer a participant the chance to experience an unforgettable adventure behind the wheel of the New Captur. The aim was to create an interactive experience that would showcase the vehicle's features and benefits in an unprecedented way.

My role as Project Director :
As Project Manager, I was responsible for all phases of this innovative project. I worked closely with the development teams to design and implement the C-life application. My role was to ensure that the application was user-friendly, stable and functional.

I coordinated the planning of the road trip, including meeting Momo from Hit Radio, and oversaw the video documentation of the trip. I also managed the promotional aspects of the app and road trip experience, using social networks and other channels to generate positive buzz.

Results:
The C-life app and road trip in the New Captur were a resounding success. The participant's unique experience behind the wheel of the vehicle, accompanied by unexpected encounters with Momo from Hit Radio, captivated the public and generated considerable buzz. The video of the trip went viral, drawing attention to the New Captur in an innovative and engaging way.

In conclusion, as Project Director, I led the successful creation and implementation of the C-life application for the launch of Renault's New Captur. My role was central to ensuring that this interactive and viral experience achieved its objective of highlighting the vehicle's features in a unique and memorable way.

• Category : Branding / Photography
• Client : Renault
• Date : 27 mars 2018
• Agence : Shareconseil
• Addresse : www.renault.ma