Promotional Campaign "3 mois fabor" Dacia

During this exciting initiative with Dacia, I had the privilege of leading an innovative project to highlight an exclusive financing offer, “3 fabor months”. As Project Director, I orchestrated a multidisciplinary team to create an impactful promotional campaign, aimed at capturing the attention of car enthusiasts and reinforcing the brand’s reputation.

Context: Faced with the challenge of designing a campaign that stands out in a competitive advertising landscape, we opted for a unique and memorable approach. We imagined an engaging concept featuring a character desperate for flaws in Dacia’s products. The objective was to highlight the quality and reliability of the vehicles while highlighting the special financing offer that granted 3 months free to customers.

My role as Project Director : As Project Director, I played a crucial role in every phase of the project. I started by working closely with the creative team to develop the concept of 3D film. I made sure that the key message of the “3 month fabor” offer was organically integrated into the scenario.

Then I coordinated the production efforts, working with 3D animation experts, screenwriters and sound designers. My role was to ensure that every element of the campaign fit perfectly to tell a compelling and memorable story.

Finally, I oversaw the broadcast process, coordinating the distribution strategy on social networks and television. I worked closely with the marketing teams to optimize the campaign's reach and ensure its success with the target audience.

Results: The "3 months fabor" campaign was a resounding success. Thanks to our creative approach and the quality of the execution, the 3D video generated strong engagement on social networks, generating thousands of views and shares. The TV broadcast also helped to reach a wider audience and boost the visibility of the special offer.

In conclusion, as Project Director, I was responsible for the planning, coordination and execution of this memorable campaign for Dacia. This experience demonstrated my ability to lead creative teams, manage complex projects and achieve tangible results in the demanding field of automotive advertising.

• Category : Production 3D
• Client : Dacia
• Date : 5 décembre 2012
• Agence : Shareconseil
• Addresse : www.dacia.ma